Frequently Asked Questions

What is home staging?

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Home staging is the art of properly preparing a home to sell. Like creating the stage on a movie set or theatre, (hence the term "staging"), what we create is intentional for best showcasing a home in its most favorable light. Home Staging works to resolve detrimental issues, accent a home's positive attributes, reveal potential, and decorate the home for maximum buyer desirability and appeal. Home staging is a complete process by which a home is prepared to be seen through the eyes of a buyer.

When selling a home, why is home staging important?

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The goal for most people is to sell their house quickly and for the absolute most money possible. Staging your home insures your house is ready to compete at an advantage in its price range. Perspective buyers can easily be turned off by things that have little or nothing to do with the actual house itself. When a home goes on the market it becomes a product and that product needs to entice the consumer. Home Staging works to insure that will happen. A house that is dirty, cluttered, or in a state of disrepair, will rarely attract a qualified buyer. Even in the nicest of homes, many things that do not work in the best interest of selling it. Decorating a home to live in is very different than decorating a home to sell.

Any buyer’s first impression of a house is absolutely crucial. Beginning with curb appeal, how a home looks and “feels” has a huge impact on how fast it sells and the dollar amount of incoming offers. Staging a home works to create a broad spectrum appeal that better allows any buyer the ability to imagine themselves living in it so they can more accurately assess how well that home will meet their needs. Potential buyers need to form an emotional attachment to any home they buy so how they see any house is greatly affected by what people have in it. Keep in mind that anyone who’s come to see your home is already interested or the Realtor wouldn’t have brought them. It is a seller’s job to make sure buyer’s like what they find when they get there.

Home staging has been proven the most highly effective and profitable selling tool in the Real Estate Industry today. Abracadabra Home Staging / MBA Interiors in Fitchburg, MA and a great Realtor give any home its greatest chance to sell, faster and for the most money.  

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What does Home Staging involve or include?

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Preparing a home for sale is not a one size fits all process and can encompass a variety of things. Home Staging always involves some decorating, but can also involve minor things like eliminating clutter and rearranging furniture; to moderate things like painting and repairs; to more major things like updating and renovations. A qualified home stager will accurately determine what is needed to give a home in any price range it's very best chance to sell.

Here are The 5 Commandments when selling a house

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CLEAN: Dirty homes discourage buyers. Buyers are more likely to be forgiving of imperfections if a home is clean. Hiring a cleaning service makes sense, (and often dollars too), and it's a way to insure things like woodwork, kitchens, and bathrooms are sparkling clean. There is no better time to cleaning dirty carpeting and windows. Dirty carpets can breed musty odors and clean windows lend a touch of sparkle. Dirt and odors never work in the best interest of selling a home.  

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DECLUTTER and PACK: Clutter is a BIG problem when selling a house. This is a great time to go through your home to sort and pack all unneeded belongings. BEFORE your house goes on the market is the time to clean and organize closets, cabinets, attics, and basements. Clear totes are great for packing, and because they are see-through you'll know just where to find anything you pack. This is the perfect time to pass on, donate, or throw away what you no longer need or want, and you'll be jumping for joy you did when the house sells and it's time to move. Buyer's need to see beyond your "stuff" to SEE the potential and consider living options.


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PAINT and REPAIR: A can of paint goes a long way to beautify the appearance of any room including walls, old or outdated kitchen cabinets, and bathroom vanities. Paint is very affordable and choosing just the right color can transform the appearance of any home. If want to sell a house for the most money possible this is the time to fix what's broken or anything in a state
of disrepair.

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REARRANGE/REINVENT: What you have in the house and how it's arranged will greatly affect how perspective buyers will see and judge a home. This is the time to pack away your collectables like dolls, spoons, and knick-knacks. Even an over-kill collection of plants will work against the efforts to sell. Save the jungle for outdoors. You can greatly improve any home by simply rearranging the furniture and reinventing what you already have. However, there are very important things to think about when selling a home, traffic flow, feng shui and balance, visual interest and buyer appeal. You may have to live without your favorite chair or grandma's hutch for a little while, but that's OK. It will have a special place in your next house. When in doubt, less is better.

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DECORATE: Decorating is the most powerful of the selling strategies. You will have to update or refresh your décor if you hope to sell your house and compete with other houses on the market. This is easily accomplished with cost-effective decorating. Don't be afraid to go a little trendy and it doesn't have to cost a fortune. Affordable finds are everywhere. A splash of color, new throw pillows, area rugs for bathroom and kitchen, attractive new wall art, updated window treatments, fresh flowers, attractive accents, are all ways to make your house irresistible in charm and desirability. Lamp lighting and candles are a great way to add great warmth and ambiance. But please remember, never leave candles unattended.  

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